What Do We Do?
"We analyze it for you".
We take an honest look on how your website experiences a day-to-day life in the virtual world.
In order to stay ahead of the game, it is crucial to constantly monitor the utilization and effectiveness of your website, social media and brand identity. We use a variety of analytical tools and adjust the direction of your site as a result of an ever changing market and demand.
Analytics - Website analytics provide information about both your website and visitors and answers questions such as:
- How many visits does your site attract?
- Are your visitors new or returning?
- What country are visitors from?
- What browser they are using; Chrome, Explorer or Firefox?
- Where do visitors enter and exit your website (homepage, services page, etc.)?
- Which pages are the most popular?
- How long are they staying on your site?
- What drove visitors to your website?
- What domains referred your site’s traffic?
- What keywords are they using to find your site?
This information and more will assist us in building your site to reach the most optimal audience and drive them to an action.
Social Media Analytics
Analysis - We will run and provide weekly and or monthly reports to our client for all social media platforms; reporting traffic, interactions, demographics and growth.
Facebook: Insights provide measurements on your Page's performance and are available after at least 30 people like your Page. Find anonymized demographic data about your audience, and see how people are discovering and responding to your posts.
Twitter: Tweet activity - Measure engagement and learn how to make your Tweets more successful. Followers - Explore the interests, locations, and demographics of your followers. Twitter Cards - Track how your Twitter Cards drive clicks, app installs, and Retweets.
Google Analytics - generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Pinterest: Find out how many people are Pinning from your website, seeing your Pins, and clicking your content. Pick a timeframe to see how your numbers trend over time. Find out which Pins get shared the most, who interacts with them, and what else people add alongside them. Use this info to tailor your website and Pinterest boards.
YouTube Analytics lets you monitor the performance of your channel and videos with up-to-date metrics and reports. There's a ton of data available in different reports (e.g. Views, Traffic sources, Demographics).
LinkedIn Analytics: Get detailed analytics about your competitors or other companies on LinkedIn. Analyze your competitive position, relative performance, and market share.
Blog Analytics: There are numerous tools for tracking blogging effectiveness. We will choose the one that is right for your niche.